But the latest from Lidl(irach) Yes, nice place. But can you pronounce it? You could be forgiven if you can't. "Wrecsam" is a fairly recent Welshification of the original English name. A bit clumsy, seeing that it doesn't obey the rules of Welsh pronunciation if pronounced as "Wrexham" but a change from the usual traffic in the opposite direction (eg Cardiff, Pembroke, Lampeter, Brecon, Barmouth).