(I mis-read "it" amongst the flurry of posting; you can have elephants in lots of books, of course, as well as elsewhere.)
[Projoy] sorry, that got lost in the flurry of posts and a random backspace. NO. The number of words can vary wildly depending on where The Answer is found and The Answer itself. A random sampling just now gave the number of words as 24, 10, 65, 30 and 352.
*retires*
It is not:
A dictionary or a drink. Nor is it a tree, bush, fungus, berry, tuber, fruit, spice, tea, cassava, brassica, nettle, carrot, yam, chives, taro, arrowroot, jerusalem artichoke, spice, sugar beet or swede. It is not typically processed before eating (other than cooking or, say, slicing), and is not typically found in British supermarkets or local garden centres.
Here we go then, with ABSTRACT with animal connections
As Inkspot and I are the only ones to have got a YES in the last one and he's not here just now I'll start a fairly easy one.
It's MINERAL
The "word on the card" is a brand name but the generic term will do.