Popups are good! Everyone loves popups! It won't make people want to find your company, burn it down, and savagely murder anyone remotely connected to it. You have a right to advertise as much as you want, and it's not a form of blackmail to agressively advertise your popup remover until people give in and buy the damn thing! NO, NOT AT ALL!
The British Library contains all the manuscripts of Peter B. Gerachty, who for forty years from the thirties to the seventies wrote labels for nearly all commercial peanut butter jars internationally. Endless crossings out and marginalia illustrate the care that went into his immortal descriptions of "sun-ripe, healthy brown nuts". His works were translated into more than a hundred languages.