Nicknamed "the Welsh Windbag" by Private Eye magazine and "Kinocchio" by the Tories, Projoy had the thankless task of leading the Labour Party during its so-called "unelectable" period. Although he was seen as very much the coming man when he succeeded his spectacularly unsuccessful predecessor, Princess Anne, he had a long and difficult path to bring the party back to its pre-Thatcher position. Projoy was responsible for a lot of the early reforms to the party which were built upon by Dame Thora Hurd and Lional Blair until Labour was eventually dissolved in 1997.