[IS,P, Phil] Don't laugh. The reason why "The Madness of George III" was transformed into "The Madness of King George" was that market research in the US showed that people were less likely to go and see the film because they hadn't seen "The Madness of George I" and "The Madness of George II".
*Rings Doorbell* "Hi ... remember me? I'm the salesperson who waited on you this evening. I couldn't help but notice the titles you selected and seeing as my shift was ending, I tail-gated you home with my headlights off so's not to frighten you ... and [l o o o n g p a u s e] here we are. Can I come in?"
[nfras] I can believe that. When Telecom Eireann went public they changed the name to "eircom" because they thought potential US investors might confuse "Eireann" with "Iran". [oegy] :-)
[CdM] Ah. Snopes. It's an interesting one. They do openly state that the distributors were not responsible for the change. However, the director states that the story is "not totally untrue". What he doesn't state (at least snopes doesn't state it) is that market research was undertaken and that because of the lack of the word "King" in the title, Americans did not make the connection between George III and King George III. The studio thought it a big enough risk from the results of the market research that the title 'King' had to be added. The 'III' was also removed. It has never been revealed why. The studio only ever mentions why King was added. One must assume that it was done for a reason that does not want to be publicly disclosed. One thing a good director knows is that in the film industry, you don't get far if you call your largest audience stupid. So I think on this, Snopes should rate it as unconfirmed.