also (and even though I am multiposting, can I point out that this is apparently only because everyone else is too hungover to speak) I want to make it clear that my comments are not intended as criticism of Dujon or Phil. Dujon's comment, and I think Phil's as well, were only addressing the question of corporate sponsorship of public events. I did pick up a more general sense that they were questioning whether firework displays themselves were worthwhile, but that may be my misreading, because it is certainly not explicit in their comments.
I am *not* hungover, merely hard at work writing the first of three features this week. And sneaking a look at this year's holiday diary - I get a long weekend off in two weeks' time!
[CdM] Rest assured, I love public firework displays. My take on the matter was simply from a "what am I getting for my money" point of view for the sponsors. For example, I sponsor a football team, and the benefit for me is that they drink in my pub every Sunday afternoon (as well as when they present trophies, celebrate promotion etc). I more than get my money back from that. I presume an awful lot of corporate sponsorship results in so-called freebies, like a hotel room with champagne reception etc and a fantastic view of the fireworks.