Postscript: The leaves became caught up in the soapbox due to the amount of hot air generated by your correspondent.

[Dujon] "research into the whys and wherefores of everyday life"? Until that point, I was agreeing with you, but that sounds like a bigger waste of money than fireworks to my untrained ear.

I did say "God forbid", Phil. ;(

No. That makes me seem flippant. Surely, though, those who spend money on advancing their public profile (you like that? It's PR speak.) would be better off putting such funds into something that matters. We have a couple of helicopter rescue services in my neck of the woods; everyone knows the NRMA and Westpac choppers and appreciates them.

[Dujon] Yep, so many things do seem to be largely justified by accountants, rather than common sense, or a sense of "what's right If the sponsors of said pyrotechnics provided transport and viewing platforms for those with learning difficulties, say, rather than just paying some money to be associated with a fun event, I think their names and products/services would be better remembered.
When I try to advance my public profile (honest, I do), I spend my money on an event, and organise it myself, and then try to get the advertising for free through media coverage. Even if the event only breaks even, the knock-on effects of repeat trade and wider awareness are worth the effort and expense.