My butcher calls me "Sir", and I love it. I'd be delighted to go back to using titles and surnames instead of all this pseudo-familiar first name tosh. If someone repeatedly uses my name, I instinctively remind myself not to buy anything, or co-operate for that matter. Still, it's better than being called "mate" by someone I'm trying to conduct some business with.
(Phil) My Indian newsagent always greets me with a smile and "Ah, Mr Hughes" when I go in each week to pay for the papers. This is almost too formal even for someone of my age but charming nevertheless. What I really don't like is name-tags where the surname is omitted. It's either false familiarity or management's way of saying you're not very important.