[Chalky] I don't even want to think about doing that

I discover a shiny new magazine in my pigeonhole tomorrow, in which the new university logo' (for some reason, it has a trailing apostrophe in the article) was unveiled. Sadly, I can't track down a website with it on, but it looks a bit like this MANCHESTER with the number "1824" under the gold lettering. Vertically upwards and below to the left we have (on two lines) "The University" and "of Manchester" in a sort of matt grey sans-serif. In case we needed any explanation, here it is:

It features a simple, but distinctive, typographical treatment of the word "Manchester" that acknowledges the key feature of our brand and the way in which colloquially people talk about universities. ... The positioning of the full university title alongside the word "Manchester" is also a crucial element of the overall logotype, achieving a contemporary and consistent look whilst reinfocing the University's official name.

Later, we learn that "more detailed information about the reputation-building project and how to use the visual identity will be explained in a special leaflet and website". I will of course let you know when this happens.

(apologies for the bizarre timeshifting in the first sentence)

[rab] I wonder which firm of consultants trousered the (no doubt) six-or-seven-figure sum for coming up with that!

[rab] Ah, but are you in the same situation as Nottingham where it's compulsory to use the corporate identity (and to make sure you're using the latest up-to-date one -- we recently had a wavy line representing the Trent River removed) on any materials designed for outside consumption (eg talk slides)?