Ah - dingbats. That poor relation. Puzzles for the masses. Well, at least it keeps a classy clue 'alive'. Incidentally, the craze for dingbats - something else that the .. erm .. estimable Daily Mail has to answer for? dingbat [U S slang]n. something whose name one has forgotten, or does not want to use: a foolish or eccentric person: a tramp: money. Adj. [Austr. & N Z coll.] daft, crazy. [Austr. & N Z coll.] the dingbats: delirium tremens. Such provenance says it all.
Not too long - the brevity of the answer (just five letters) meant it had to be some clever way of reading the clue, so I just read it to myself in several ways and got there in a minute or so. But that's not to say it might not have taken me a while - perhaps I've seen something similar before, dunno.