mc5 - AVMA Take 2

Yes, it's another round of that classic guessing game - Animal, Vegetable, Mineral, Abstract [or any combination thereof]. This effort - '03/'04 should address any queries, but then again, may just serve to confuse and baffle which some might say is the point of the game. Patience, integrity and a decent search engine may be useful ....

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[Chalky] ...ity? No.
The word on the card does have a fair number of acceptable synonyms, many of which would elicit different response to some recent questions. I'm not sure this is your best line of attack.

Summary/Clarification/Hints
This is a single word describing a felling or emotion directed by humans (and possibly other animals) towards something. Generally it is considered positive for at least one of the people involved.
It starts with a consonant between B and M (G) and doesn't end with 'ity', 'ion', 'ism' or 'ness'. Although synonyms ending with at least two of those option and beginning with completely different letters may be acceptable answers.

Quendalon

Is it a noun?

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[Quend] Noun? Yes.

Tuj

Can it be used as a name?

I think the fact we've dropped to this poor line of attack is no-one's had a good idea how to approach it!

Quendalon

Friendship?

CdM

Is it typically directed at a single person (in any given instance) or at multiple people at once?

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[Tuj] Can it be used as a name? Not traditionally but I wouldn't put it past some people.
[Quendalon] Friendship? No.
[CdM] Directed at a single person? In the last year, I have directed it at individuals, couples, groups, inanimate objects and the results of blind chance.