[Tuj] ...ion? No.

[Chalky] ...ity? No.
The word on the card does have a fair number of acceptable synonyms, many of which would elicit different response to some recent questions. I'm not sure this is your best line of attack.

Summary/Clarification/Hints
This is a single word describing a felling or emotion directed by humans (and possibly other animals) towards something. Generally it is considered positive for at least one of the people involved.
It starts with a consonant between B and M (G) and doesn't end with 'ity', 'ion', 'ism' or 'ness'. Although synonyms ending with at least two of those option and beginning with completely different letters may be acceptable answers.