mc5 - AVMA Take 2

Yes, it's another round of that classic guessing game - Animal, Vegetable, Mineral, Abstract [or any combination thereof]. This effort - '03/'04 should address any queries, but then again, may just serve to confuse and baffle which some might say is the point of the game. Patience, integrity and a decent search engine may be useful ....

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[Chalky] ...ism? No.

Quendalon

Felt only by humans?

Phil

Does it end in "-ness"?

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[Quendalon] Only human? I have seen it ascribed to other animals but who can tell? (Hence my earlier answers regarding human constructs and nature)
[Phil] ...ness? Not on the card but a reasonable synonym does.

Chalky

Does it begin with a letter from the first half of the alphabet [incl M]?

Phil

Joy?

cfm

Empathy?

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[Chakly] A-M...? Yes.
[Phil] Joy? No.
[cfm] Empathy? No.

Quendalon

Is it directed at someone or something outside oneself?

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[Quendalon] Targetted? Yes.

Chalky

Generosity?

Phil

Love?

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[Chalky] Generosity? No. *Much applause*
[Phil] Love? No.

Chalky

Does the word begin with a vowel?

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[Chalky] A... E... or I...? No.

Does it end -ion?

[Tuj] ...ion? No.

Is it an '.. ity'?

[Chalky] ...ity? No.
The word on the card does have a fair number of acceptable synonyms, many of which would elicit different response to some recent questions. I'm not sure this is your best line of attack.

Summary/Clarification/Hints
This is a single word describing a felling or emotion directed by humans (and possibly other animals) towards something. Generally it is considered positive for at least one of the people involved.
It starts with a consonant between B and M (G) and doesn't end with 'ity', 'ion', 'ism' or 'ness'. Although synonyms ending with at least two of those option and beginning with completely different letters may be acceptable answers.