mc5 - King AVMA the III

Anything to do with marketing?

The great game itself?

Scared to name it in case I end it...

[B] No!
[bl] No! but... *the audience gasp and a couple even clap*

I'm Sorry, I Haven't A Clue??

Since this needs the Internet, could it be a site on which games are played?

[bl] No!
[B] No! but *more scattered applause*

Is it a particular game?

This game of AVMA?

[R] No!
[P] No! but *the audience are making all sorts of appreciative noises*

A game based on ISIHAC?

Wit?

The Morniverse?

The previous crescendo has lessened

[Ro] No!
[Ra] No!
[P] No!

Has it greatly declined from its former glory?

Online chess?

Geocities?

It's all gone rather quiet

[Ra] No!
[Ro] No!
[SM] No!

Is it that thing some people do when they broadcast themselves playing games online?

A speedrun?

10 questions ago you were warm, getting warmer, now it's cold, freezing cold

[S] No!
[R] No!
Hint: just because "The Morniverse" itself wasn't the answer, doesn't mean the AOTC doesn't come from this corner of the internet.

Is it a player's name?