Why be a mere fireman when you could be a Battler of the Inferno? One player suggests the job, the next player, its new title, and a new job in need of an enhanced designation for the next player to work their magic upon, and so forth. OTOH if a job is exceptionally cool, maybe you'd want to make its title sound as dull as possible so that no-one else catches on as to how great a job it is. Winning move unaltered.