We need to reexamine our basic brand proposition, and establish new conversations that let our customers talk directly to us. I've hired Mr. Wormwood here from Screwtape.com to create opportunities to enable new user-centred engagement modes and collectively emergent reevaluation of traditional doctrine. To keep up to date on these exciting developments, subscribe to my blog, and read the new College of Cardinals wiki.
(I am delighted to record that rab's spam-detector turned up its nose at that until I invoked the name of our patron saint.)