[Phil] Whilst downing a yarg of ale as well, I'd wager.

[rab] Wise words, sir! Wiser than a Derby Sage.

[Phil] Well, a sage should know his Kraft.

I think this is starting to seem a bit cheesy!

[FGZStar] No whey! That same thought occurd to me as well.

When I was a little girl, my mom worked with ribbons and I'd wear them in my hair. Surprisingly, my friend would ask, what's the Beaufort.

At the risk of getting onto a more serious plane I do remember going into a Delicatessen in Georgetown (a suburb of Washington DC, for non-US readers) and seeing a cheese labelled as Double Gloucester - the English version of Cheddar!
Next to it was one labelled as Low-fat Single Gloucester!