...and in case you didn't scroll all the way down, here for some wonderful derivations from the Japanese verb 'guguru'.

That story suggests that 'to Google' becoming a generic verb doesn't necessarily benefit them, though, because they lose their exclusivity.

To be more specific, potentially they could lose their trademark (at least in the US) if it becomes an ordinary word ("google" isn't an English word yet, although "googol" is), as once a word has become a generic term, it becomes impossible to enforce trademark rights on it.

Ditto for "to Dyson", which used to be used in my household.

Darren] The OED listed it as a verb in June - see here - which surely counts as a word becoming 'officially' English.

Are there other brand-name verbs? I can only think of 'to Xerox' (American for photocopying), which I don't think is current any more.

[Irouléguy] It would only become a generic if "to google" meant "to search on the internet on any search engine." As long as it's defined to mean "to use Google" it shouldn't present them with any problems. There are plenty of brand names which have become generic nouns, applied regardless of brand (escalator, tannoy, biro, etc.) but not many verbs ("to rollerblade" is another, though).

[Darren] "Escalate" (he tannoyed, then biroed it in on his list of brandname verbs).

I don't think "escalate" quite counts as it predated "escalator." The thing which makes "escalator" a generic is the way it's use for any moving staircase, with no regard for whether it's an Otis "Escalator" model. If, however, you say, "I'm just going to escalate to the third floor, darling," then yes, "escalate" qualifies as a generic verb. Personally I've never heard it used that way.

"Escalate" no longer reads as a word to me, as a result of the previous paragraph. I just see a bunch of meaningless letters. It's annoying when that happens.

Talking of meaningless letters, I've developed this annoying habit of leaving letters out of my posts: "it's use for" indeed.

(Darren) Stare at any word long enough and it begins to look mis-spelt or foreign. Either way you think you're going slightly barmy. I can assure you you're not unless I am as well.

Excuse me for a second...
Dear I'm Sorry I Haven't A Clue Mailing List Member,
We are now in a position to reveal the dates of the Autumn series of I'm Sorry I Haven't A Clue.
TICKETS WILL GO ON SALE FROM 10AM ON THE MORNING OF WEDNESDAY 16TH AUGUST.
Tickets to these recordings sell extremely quickly, so you are strongly advised to book early.
The first recording will take place on the evening of Sunday 22nd October 2006 at the Southport Theatre (capacity 1631). Tickets are priced at £10.50, £8.50 and £6.50, with a £2.25 transaction charge. There would normally be a £1.50 per ticket service charge as well, but we have absorbed this for you. You can either book tickets online at www.LiveNation.co.uk/southport , via the telephone by calling Ticketmaster on 0870 6077560, or in person at the theatre between the hours of 10am and 6pm, Monday to Saturday.
The second recording will take place on the evening of Sunday 12th November at the Victoria Palace Theatre (capacity 1525). This is the theatre showing the musical Billy Elliot. Tickets are priced at £11.50, £9.50 and £7.50, with a £2.50 transaction charge. We have absorbed a 6% per ticket service charge. You can book tickets online by calling 0207 834 1317 which will ring at the box office direct and if not answered (either due to being busy, ringing too many times or outside the hours of 10am to 8.30pm Monday to Saturday) it will trip through to Ticketmaster.
The third recording will take place on Sunday 26th November at the Sunderland Empire (capacity 1875). Tickets are priced at £10.50, £8.50 and £6.50, with a £2.25 transaction charge. There would normally be a £1.50 per ticket service charge as well, but we have absorbed this for you. You can either book tickets online at www.LiveNation.co.uk/Sunderland or via the telephone by calling the theatre's box office on 0870 602 1130 (phone trips to Ticketmaster either due to being busy, ringing too many times or outside of hours), or in person at the theatre box office between the hours of 10am and 7.45pm (6pm when there's not a show on), Monday - Saturday.
Doors open to each recording at 7pm, and the recordings will begin at 7.30pm. They are scheduled to finish between 10.15-10.30pm and include a twenty minute interval.
We are very concerned that tickets to these shows (which are already subsidised) are being touted for money, so in an attempt to remedy this, SALE OF TICKETS WILL BE LIMITED TO NO MORE THAN FOUR PER APPLICANT. Should you find yourself unable to use your tickets, please telephone the relevant theatre's box office. They will keep contact details for the first thirty applicants unable to get tickets, and will re-sell the tickets for you. Under no circumstances should you buy or sell tickets on eBay. If a recording has to be cancelled, anyone who has a ticket that has not be purchased legitimately will not get their money refunded, as Ticketmaster and the theatre box offices can only refund the original cardholder.

So here's a question: how do you find out a ballpark figure for how much one should be expected to pay for replacement windows? There seems to be a pact between fitters to give no indication of costs whatsoever, presumably so you can be royally ripped off when it comes to ordering them.

[rab] Try calling fitters and replacement window companies in a completly different town to escape the geographical fixed-price cartel. And I'm sure some of the national companies (Everest, Staybrite, Penicuik) have websites that might calculate it for you, once you have the approximate measurements. There's a glaziers' regulatory body I think - is it Fensa? Maybe they have a list of reputable ones.

Thanks. No-one seems to offer an on-line quote; I'm not even after anything as scientific as that, just an estimate of how many thousands of pounds it's likely to be so we can budget for it. Very frustrating.

[Darren] According to the online dictionaries I just consulted, "escalate" is a back-formation from "escalator".

[rab] How many windows do you want replacing? I have a ballpark figure of £5K for my flat, which would be 4 windows replacing, including patio doors. But then I am in the London area.

[Projoy] By that token, anyone outside London should be able to have it done for £1.50, then.

[Raal] Nice to see a new face here. You look a bit like Raak, if I may say so. Anyway, that's interesting because the ones I checked showed the reverse!

[Projoy] We have seven windows in total: three of them quite large (about 2m²), two medium sized (1.25m²) and two wee ones (less than 1m² apiece). We're not in a listed building, or a conservation area, thank goodness, so they can be made out of anything we like, as long as we respect the astragals etc. 5K was the kind of number that was floating around my mind, for some reason, but from what you say it might be a bit more than that.

I paid 3.5k a few years ago for a ground floor flat; four large windows (3+m² and one medium (1.25m²) plus a front door and a back door. It's the doors that add a lot to the expense; several hundred pounds a pop. And of course small windows are disproportionately costly for their size. I'd hope your requirements would be cheaper than Projoy's - I bet patio doors incur a double expense, once for being doors, and once for being large windows. I admit, I'd still anticipate a cost of well over 4k.

Do you have to do them all in one go? I know there are 'do the front, get the back for free' offers every now and again... but don't panic, that's the main thing.

I spose not - but all but two of them really need to be done if not by the winter then next summer at the latest, so we may as well have them all done in one go. We'll try not to panic - I'm just not keen on the whole "salesman" thing...

My regular customers include a window salesman, and a window surveyor (goes round after the salesman has done his bit and actually measure the windows etc). Unfortunately, the latter is on holiday this week, but I'll check with the former this evening if I remember. He's an ex-salesman as of last year, so should be honest about it. From conversations with him, I can advise you to beware of all the "pay for the front, get the back free" deals etc, as those sort of companies will be ripping you off anyway. The salesmen are amongst the most highly-trained, aggressive-style of any trade. You do not get a bargain from them, even though you will think you do. Some of the techniques he explained to me were quite scarily akin to military interrogation. I'll let you know what he says either tonight, or tomorrow morning.
There is another way, though. If they are standard sizes, the window units themselves do not cost much (think 10% od what you get charged) and a pair of competent builders/handymen should be able to fit them.

[rab] Everest claim to be the best, but are probably the most expensive. They did six floor-to-ceiling windows and a door for me years back for 4k. How long do you plan staying at the address? You don't want something that will need replacing again in less than 20 years.

I've spoken to my mate, who used to work for StayBrite. He says there's a huge window-making company in Edinburgh that the likes of Staybrite buy their windows from. He'll try and track down the name tonight. He also reckons that, if there are no complex openings required etc, that you "could" get it done for £2K-ish. His advice is find a reputable window-fitter, not a big national company - you get the same windows, a non sales-driven company, and half the price. More to follow when I get more info.

[Phil] I'll bet you 5p and a melon that it's Penicuik.

[pen] I don't accept bets that I might not win ...i.e. I think you're right.

Anyone seen Inkspot lately? He and I (as sigmundfreud) seem to be the only two left on Celebdaq. I'm really hanging on so he doesn't feel in solitary splendour. I suspect he's doing the same...
Alternatively, some of you deserters might re-join.

Celebdaq? Oh, puh-lease, that's so 2003. :)

[Phil] Thanks. Any ideas as to how one knows a fitter is reputable?

Isn't it marked on their bottoms?

[rab] Ask to see jobs they've done in the area, would be my best guess, other than local recommendation.

How's the weather?

>> Celebdaq? Oh, puh-lease, that's so 2003. :) Absolutely. For the last 3 years, I just buy Madonna - she's easy, cheap and she gets column inches.

...just realised there's been one sitting blank for a while. Any innovative ideas?

[gil] Still doing pottering with the daq, member of Ultimates (MSN group) for investment tips and DDT also peek at http://www.redtide.co.uk/celebdaq/index.html?s=09000901
Every now again like today Mornington_Crescent appears on the front page, sadly I run more than one account. Still not made Top Trader.

An old standby from my days as a language assistant - "What will you do this weekend?" "Remember, we construct the future tense using the auxiliary 'will' - the clue's in the question!"