Which, I have to say, is the oldest trick in the book, only slightly leavened by the fact that standing around eating canapés and chatting is exactly what looks natural in a gallery, so we'd have been decontextualised and contextualised all at once, which may be a bit self-defeating.
[Projoy] But it would make the gallery seem less empty than it might otherwise, especially if the show was in danger of being cancelled for lack of interest. The idea occurs to me of an art show in which it only transpires afterwards that everyone there was an exhibit, no-one actually came to see it.