My colleague has just accepted another job - we've been running a PR programme together for the past five and a half years and now... eeeeek!!! *sees her holidays disappearing into the mist as the workload piles up while someone else is appointed*
[Chalky] Yup. Any dipstick can do it. As long as you're smarter than the average, have newspaper experience, can tell the difference between a good story and a bad one and be able to tell the client exactly what you think and hold your temper when they disregard everything you say, be able to turn a phrase or two and don't mind having red pen through your work every now and again.