I ended up buying a matched soundbar from the same vendor (Panasonic Viera), one that uses HDMI and connects to the ARC-enabled port on the TV, which means basically all three gizmos (HTPC+CEC running XBMC, TV and soundbar) can be controlled with just the TV remote. It also means if I turn off the TV and just use the HTPC/XBMC + soundbar for music, the xbmc mobile app can control the speaker volume.
It's all basically as straightforward and usable as it can get. If I were going to buy a Smart TV again I might get a Samsung or Vizio, as there's a Plex app available for both. Which is a whole nother topic. (I don't use Plex myself but it's what I'd recommend to pretty much anyone I didn't recommend Apple TV to, i.e. someone who doesn't have a houseful of predominantly Apple goodies already.)