I went to a marketing masterclass last night, all about how to make social media go viral. Turns out that it's an art not a science, and that you can measure and analyse it all you like and be none the wiser, except knowing that you must 'light a lot of fires' and then 'use the right seeding nodes' to get anything that spreads. Oh, and before any of that, have a great product and hire GREAT creatives. </ marketing discussion>
In other news, I have just done a phone interview, bought birthday chocolates for my sister in VT, USA and am looking forward to Lincolnshire plum bread and Lincolnshire Red cheese [special imports] for Breakfast #2 at my desk. Happy Friday, crescenters.

I'm worried about you, pen, you're showing distinct signs of succumbing to marketing bollockspeak. And don't let anything go viral; let it stay bacterial and be amenable to antibiotics. Boo-boom.

Hear bl@@dy hear. I wish to G@d that "social media" had never crawled out from under the carpet.  My status message on Skype says 'I don't have a "mood message", a "wall", or any other so-called "social networking" nonsense -- I have a life !'.

[Neophyte] Got it, dear. But you don't boycott it? On the other hand, I live in a different country ( with a different language) to all of my family and the vast majority of my friends. I work in an international environment which relies on it. My view is the opposite of yours. Oh, and I also have a life.

[Pen] Yes, I boycott it completely. A binding vow of total lifelong abstinence from Twitter, Facebook, and all of their their ilk, and Linkedln only for professional contacts. I am also extremely intolerant, and shout "f*** Twitter" whenever someone on Radio 4 tells me how to contact the programme through that obscene medium. And a similar reaction whenever I read a newspaper article that cites anything containing commercial-at and hash prefixes.